Depending on the size of your business and your needs, an Executive Coach may be right for you, or a Business Coach may be the perfect fit. Executive coaching focuses on helping individual leaders reach their personal and professional goals, while a business coach focuses on helping entire organizations or small business leadership teams reach their business objectives. Let’s quickly explore the differences between executive coaching and business coaching so that you can determine which approach might be most beneficial for your business.
If you are a larger business with more than 200 employees, several locations, a large C-Suite, or a franchise, you’ll most likely be a fit for an executive coach. With larger businesses, they’re typically well-established, have complex leadership structures, and have hundreds to thousands of employees. The executive coach partners with one or more leaders in the company (CEO, senior management team, VPs, etc.) to set, track, and achieve leadership, professional, or personal goals. The main idea is to help seasoned company leaders become even better or new leaders acquire the management skills necessary to effectively lead a team. When leaders grow, everyone grows. The effect trickles down to employees, leading to the success and improvement of the organization as a whole. The main goal of an Executive Coach is to be a source of perspective from outside the organization, an accountability partner, and an advisor to the individual on difficult communication and personnel challenges.
Small business owners typically are a good fit for business coaching because Business Coaches focus on the total success of the business. Business coaches guide business owners and their senior leadership team toward reaching their business goals and provide them with tools to fill in marketing gaps, increase revenue and profits, become more efficient with time and resources, as well as expanding the client base and improve team performance. Coaches will look at your goals and, together, you’ll come up with a strategic plan on how to reach them. They’ll ask you critical questions, provide a clear picture of your progress, hold you accountable, and make sure you produce results that are aligned with your goals. The right business coach will help you understand the best, most successful business practices so that you can continue to succeed on your own after the coaching sessions have concluded.
Executive coaching is for executives; business coaching is for the business or business owner. Whichever you decide to pursue, both types of coaching want to help you succeed and will work with you relentlessly to make it happen.
Not sure what type of coaching is best for you? We’re here to help. Our Certified Business Coaches are ready to diagnose your needs, help guide you to a path, and even give you strategies that you can use right away in your business. This complimentary coaching session is guaranteed to be time well spent!
Mishawaka Office:
4044 Cottage Avenue Suite A
Mishawana, IN 46544
574.931.0566
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