DOES BUSINESS COACHING REALLY WORK?

Every investment in your business, particularly in small business, is a risk.

You could have the best possible connection with the owner of the company, the most proven products and services, and for a multitude of reasons the investment turns out to be a misstep. We’re often asked what happens if they sign up for business coaching, and it doesn’t produce the results that the Business Owner was hoping for.  

THE ACTIONCOACH RESULTS GUARANTEE

If you're looking to hire a business coach, be sure to research their guarantee if they have one at all. At ActionCOACH ONE, we have a 17-Week Guarantee for our one-on-one coaching program. This means that we guarantee you'll increase your profits by more than our annual fee in the first 17 weeks in, or coaching is free until you see those results. Guarantees can make you feel more comfortable about the investment you're about to make. The ActionCOACH guarantee is one of the only ones in the industry. 

REASONS BUSINESS COACHING MAY NOT WORK 

Despite the best efforts of both the coach and the Business Owner, there are times that the results just simply don’t happen, although with the guarantee those chances are lessened. There are a few simple reasons that Business Coaching may not be a successful investment: 

The Goals and Vision are not clearly defined and communicated.

There’s a reason we do Growth Club, our proprietary Quarterly Planning session. Quarterly planning, rather than Annual Strategic Planning, allows for flexibility in goal-setting. The goals are clearly defined, strategies and actions are established, and goals are narrowed during this time. Regardless of the long-term vision of the Business Owner, progress is being made every 90 days, and that progress is well documented. Your coach is also there for accountability with one-on-one coaching with our Platinum Plan.  

The Owner is not ready to grow.

One client is a small locally-owned photography studio. As a result of coaching, the business was growing and it came time for the owner to hire additional staff to take on the work. At that point, the Owner put on the brakes. He didn’t want to have outside employees in the business besides his wife and mother-in-law. The status quo was just fine with him, and a plateau of business growth was comfortable. Life was pretty good for this business owner. Because we’re coaches, not players on the field, the execution of plans and goals ultimately lies with you.  

Resources are not being devoted to business growth.

Great Business Coaches are experts in determining how fast a company should grow based on its resources. In fact, during our Quarterly Planning process, one of the most important metrics that we use to determine high-quality written goals is whether they are achievable. For example, a $1 million company growing to $10 million in 90 days is not achievable. But a $1 million company growing to $1.5 million may be. But if the Business Owner is unwilling to invest in their growth, the growth may not happen.  

WHAT DO YOU DO WHEN COACHING DOESN’T WORK? 

With ActionCOACH the answer is simple. Your Coach is the first place you go to have an open and honest conversation about your satisfaction with coaching, after all, open and honest communication is one of the most important things in a coaching relationship. After that conversation, your Coach will work with you to determine the best course of action: whether that is a change in the Coach, a change in the plan, or a termination of the coaching relationship. Your satisfaction is our #1 priority and if you are not getting the results you’d like, then we will part ways as friends. 

ARE YOU READY TO TAKE YOUR BUSINESS TO THE NEXT LEVEL? 

Our ActionCOACH ONE team is ready. Schedule a complimentary business coaching session today and discover your business's true potential for growth.    

I'M READY!